vu hong khanh

The Master in Business Management and Information System Thesis

vu hong khanh

THE INITIAL CONCEPTUAL DESIGN OF BUSINESS PROPOSAL FOR mbis PROGRAM
By
Nguyen Thi Lan Anh
Bui Phi Hung
Vu Hong Khanh
A thesis submitted in partial fulfillment of the requirements for the degree of
Master of Business Management and Information System
Ho Chi Minh Open University and University of Brussels of Liberty
2004 - 2006
Approved by ___________________________________________________
Chairperson of Supervisory Committee
Program Authorized to Offer Degree
Master in Business Management and Information System
Date:_______________________________________________ 09 Jan 2006__

Ho chi minh city open university

the initial conceptual design for mbis1 final thesis
By
Nguyen Thi Lan Anh
Bui Phi Hung
Vu Hong Khanh
Chairperson of the Supervisory Committee:
Professor Alle
Department of Postgraduate

introductions
INTRODUCTIONS:

Introduction
Mercedes-Benz Vietnam Ltd. (MBV) produces and sells passenger cars, minibuses, city buses and tourist buses.

The MBV factory is located at Go Vap district, Ho Chi Minh city. The factory covers 105,000m2 and has a production capacity of about 4,000 vehicles per year.

The factory includes a Training Center which carries out sales, marketing and technical training courses to ensure a high level of employee competence.

Mercedes-Benz Vietnam has achieved certificates of ISO 9002 and 14001.


Vision of Mercedes-Benz Vietnam
Mercedes-Benz Vietnam is No.1 in:
Customer care
Quality
and Innovation
Mission of Mercedes-Benz Vietnam
Constantly delight our customers with quality and innovation of our products and services, resulting from the excellence of our processes and people.

Basic Aims/ Strategic Goals
Exceed customers expectations and satisfaction
Motivated and team oriented workforce
Improve continuously skills and sense of professionalism
achieve turnover/ cost and profit targets
Fulfill schedules and target agreements
Continue improvement of processes
Develop new business fields
Customer Center
Customer Center is designed and built to meet Mercedes-Benz worldwide standards. Professional staffs always welcome guests in a comfortable hall to help customers freely examine and have a chance to drive Mercedes vehicles.

Information about automobile, spare parts and latest news of Mercedes-Benz worldwide are also provided here. Customers will be consulted and answered all personal concerning questions before making decision of buying Mercedes-Benz vehicles.


Production
Mercedes-Benz Vietnam has invested in the latest technology transferred by Mercedes-Benz in Germany. CKD-parts are imported from the affiliated Mercedes-Benz companies and then assembled/manufactured in Vietnam.

All the designs of the vehicles are the same as Mercedes-Benz global ones. For large buses, some details of body and chassis are modified to meet Vietnamese market's needs.

Mercedes-Benz Vietnam is proud of its professional and skillful engineers and workers, who passed inland and oversea training courses of multi-national production level.


Automobile Testing Center
Built as the top equipped in South East Asia, Mercedes-Benz Automobile Testing Center in Vietnam is to test the vehicles quality and assure that Mercedes-Benz worldwide standards are applied.

In this modern center, all testing, maintenance and technical diagnosis activities for Mercedes-Benz vehicles are done with digitalized testing procedures, thus yielding accurate results quickly and conveniently.

Not only a wise investment decision for production technology, Mercedes-Benz automobile testing center is also an effort of Mercedes-Benz Vietnam to offer customers the best services.

Service

Service Agencies
Mercedes-Benz has Authorized Service Agencies, which are located throughout the country.

24-hour hot line
Provide on-the-field service to customers in case they could not come to Mercedes-Benz workshop. 24-hour hotline: 0903802092.

Workshop Information and System "Star Diagnosis"
Modern workshop computer star diagnosis system, in accordance with Mercedes-Benz world-wide standards, ensure that maintenance, warranty and repair Service are performed efficiently.

Original spare parts for all MB products
Central Parts Department always stocks original spare parts of MB products to serve customers as quickly as possible.

Electric Part Catalogue
Electric Part Catalogue systems can find the right part quickly for all MB vehicles.

Mercedes-Benz Collection

All series of Mercedes-Benz luxurious miniature cars of different model lines are available for sale at Customer Center and Mercedes agencies.



Additionally, Mercedes-Benz luxury fashion items such as watches, sunglasses, wallets and leather bags, personal accessories, are ready for your own fashion collection.

Main Business Processes:

posted by vu hong khanh @ 10:41 AM